Bob Evans Express

Content Creation and Management
Farm Fresh Heritage - Columbus, Ohio Airport
Dayparts : Breakfast - Lunch - Dinner - After Hours

Challenge : Create a digital menu board for an airport restaurant, expanding the Bob Evans brand
outside stand-alone formats.

Solution : Emphasized the “farm heritage” aspect of the brand while interpreting the elements into a more contemporary
aesthetic to create a connection to the future restaurant design strategy.  Adjusting the service model and menu offering to provide the same quality as the sit-down but in a faster "on the go" format for the airport environment.

Burger King

Content Management

Flame-Grilled Global CMS

Dayparts : Breakfast - Lunch - Dinner

Challenge : Burger King was an early champion of digital signage integrating the new technology into more than 1,500 locations worldwide.  Locations are split into two categories - Traditional and Non-Traditional.
Non-Traditional are specialty locations usually with a smaller footprint (Airports, Motorways, and Universities) not supporting all equipment or product offers.  LSI was identified to suggest a menu layout for a digital three- screen landscape in-line solution and monthly service agreement.

Solution : Collaborated with Burger King's Non-Traditional marketing leaders within each franchise to compile complete product offer unique to each region.  Re-purposed existing Traditional creative assets to develop a Non-Traditional content library.  Burger King's Non-Traditional team begins referring franchisees to LSI for the Content department’s ability to support sites quickly, efficiently, and effectively. This relationship carved a niche for LSI and opened doors to Traditional locations.  Over 300 locations, 1200 screens, and growing, LSI Creative monitors and supports the Burger King Digital System 24/7.

Customization

• Traditional Locations
• Non-Traditional Locations
• 6 Screen Configurations
• 300+ Players
• 1200+ Screens
• Covid Menu

Product

• Indoor Digital Menus
• Outdoor Digital Menus
• Drive Thru Presell
• Installation Support
• Sales Support

Results

• Re-purposed Content
• Reduced Print
• Measured Results
• Install Manuals
• Sales Portal

Walmart

Content Creation and Management
Clean Communication - Avon, Ohio Fuel Station
Dayparts : Breakfast - Lunch - Dinner

Challenge : Digital menu board trial to develop a clearly defined menu that is easy to understand and reduces complexity.

Solution : Created a smart, clean, and simple layout.  Introduced some flexibility into the content design to communicate monthly specials or promotions.  Provided creative direction and produced monthly promotions from
customer-provided assets.

"You do such brilliant work. Thank you."
- Cynthia Flowers-Whitfield, Sr Mgr | Marketing & Visual Merchandising
Walmart Fuel & Convenience

Panda Express

Market Test to Full Scale Roll Out
Enhance Environment
Dayparts : Lunch - Dinner - Live TV

Challenge : Panda Express chose LSI to install 10 test sites to measure product offers, service, and response time.

Solution : Content strategy, re-engineered software, quick turn arounds, and specialty projects.  The initial trial was a success, leading to installations in more than 900 Panda Restaurant Group locations. 

Customization

• Tailored CMS
• Manage third party CMS
• Full Screen Take Over
• On-Site Training

Product

• Digital Signage
• Digital Menu boards
• Live Television
• Promotion Boards
• Custom Content

Results

• Flexible Promotions
• Customer Experience
• Lowered Print Cost
• Marketing Efficiency

“We’re very impressed with LSI’s dedication to the customer.
The company provides valuable insights to grow, learn and change with us.”
- Adrianna Catania, Marketing Department at Panda Restaurant Group

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